Value can mean different things to different people, to some it has purely a financial connotation with no emotional content, – an item’s worth or what it costs. But there are some items which should never be decided upon, on cost alone. Some items have an intrinsic emotional value. For example the family home, the place where you spend time with and nurture the ones you love. Photographs of family and friends can rarely have a dollar value placed on them. How can a picture of you with a grand parent who is no longer living ever be replaced with money, how can a missed opportunity of getting a picture of you hugging your mum on your wedding day ever be replayed. Wedding photographs like these will take you back to the moment every time you look at them.

Just imagine how disappointing it would be to trust your wedding photographs to a “photographer” who lets you down, who misses the shot, who just didn’t have the experience to anticipate a candid moment, or worse still, just doesn’t care. The photographer will be giving the images to you on a cd and not ever seeing you again, – no further responsibility other than to turn up with a camera on your wedding day. Just imagine your disappointment.

A photographer chosen on price alone maybe using inferior equipment, lack the experience to anticipate just what might happen next at a ceremony or reception, lack the experience to change exposures on the run, choose the right lens to get the best shot,  handle difficult lighting conditions, or have the experience to deal with needy relatives.

A specialist wedding photographer will take all of these conditions in his or her stride, – it’s all part of a days work. While a professional wedding photographer is shooting your wedding photographs he/she will be automatically assessing the lighting, – is it even on the face, are there sun splotches, is it soft and flattering, is it making the couple squinty? Your professional wedding photographer will be checking out the background, is it distracting from the bridal party, is there a good lead, is it “burnt out” with too much sunlight, does it need to be in focus or out of focus to best enhance the shot? All the while making sure you and your bridal party are relaxed being photographed and back to the reception on time. This is all in a days work for your specialist wedding photographer.

Believe it or not, while your specialist wedding photographer is photographing your wedding he/she will already be thinking how they are going to print the images and creatively enhance them. Your specialist wedding photographer cares about this because he/she will be handing over the finished product with pride in the craftsmanship. What comes out of a camera on to a cd with a “photographer” who “shoots and burns” will not be the same as a print that is presented to you by a specialist wedding photographer who has worked hard to ensure nothing is missed on the day, that the images are taken with quality equipment, in good lighting with the right exposure, where the back grounds enhance the image, at the same time ensuring you and your bridal party are relaxed. And that’s just on your wedding day! After your wedding day your specialist wedding photographer wont be handing over the images on a cd. Your professional wedding photographer will be working on your images making them look spectacular!! He/she will remove bloodshot eyes from close ups, will subtly remove lines from around they eyes, will darken areas of the photograph so that the main feature is enhanced, will crop candid photographs so the feature of the image can be appreciated, the images will be colour balanced to  ICCS profile, – the colour fingerprint device that ensures the colour a professional photographer sees on the screen is the same as he/she receives from the professional lab.  Imagine that effort and time being put into your wedding photographs, what value can be placed on capturing you and your loved ones on your wedding day and having these images enhanced to their full potential?

To enhance your wedding day photographs a professional wedding photographer will want to present your wedding day photographs to you in a quality wedding album. An album that has been custom designed and made to further compliment your wedding photographs.

Before you trust a photographer to photograph your wedding day ask yourself “does this photographer care, am I getting a finished product, am I getting value?”

The images below show the value added to wedding photographs by a specialist wedding photographer.

An enhanced wedding reception photograph. Compared to the original image below you will notice the detail brought out in the back ground and the correction and enhancement of colour.

The enhanced image above has colour correction, whitening of the eyes, lightening below the eyes and just a tad of soft focus.

This sensational wedding image has had the colour in the spectacular sky enhanced. Compared to the image below, – straight from the camera, which would you prefer to hanging on your wall? Before you trust your wedding photography to any photographer, make sure you’re getting value from a specialist wedding photographer.

The three following images illustrate how a specialist wedding photographer, cares about getting “the shot”, anticipates what “might happen”, has experience to “think on the run”.

The  joy and excitement of the moment, captured!

A precious moment with a grand parent, captured.

A special moment shared, captured?

Remember to check that you’re getting value added to your very special wedding day wedding photographs.